Keyword research is a necessary tool used to find profitable niche markets to build your Profit Instruments around. For example, if you type the phrase “golf club’s” into Google you’ll have roughly 200 million websites returned to you. Even if you search for the longer phrase “how to swing golf club’s”, you’ll still come up with well over 30 million websites.

On another stage, this is great news; you’ve started your research by choosing an section were there are lots of people are writing. We can tell that there are a number of people interested in golf.

With that in mined though there are so many other web pages out there competing for the phrase ‘golf’, you’re going to have a difficult time ranking high and getting customer’s to visit your page.

What you’ll have to do is choose those keyword phrases and terms, which are related to the theme of your Profit Instruments, but have much less competition. This is a balancing act, because these keyword terms and phrases need to be terms and phrases people use when they are searching for relevant information on the search engines.

If your Profit Instrument gets lost amongst all the other competing websites, then your website and articles aren’t going to get much traffic. For your next website (and any future businesses online, too) you’ll need to get in to the habit of asking yourself “what’s the competition like?” A good business idea with minimal competition is always better than a amazing idea with an overwhelming amount of competition.

Your main tool for researching individual keywords is the search engines. Simply type the keyword phrase you’re using in into Bing or Yahoo or Google and see how many pages there are. Keep track of the numbers from each search engine, and work to refine your keyword phrases toward those which have much less competition.

Keyword research provides you as a website owner the beginning of a strategy. You can concentrate on optimizing your Profit Instruments for the relevant keyword with a lot less competition, fewer competing websites optimizing for the same keyword. As your websites grow and you climb closer towards the number one spot, you can start to optimize your website for those more competitive keywords.

Keyword research is a powerful tool, use it to build your business, to get traffic and customers, and to position yourself on the number 1 spot, now and ten years from now when your business is still thriving and growing strong.